Our Commitment

Whether you are buying or selling a home, it is our goal to provide you with a level of service and satisfaction that will exceed your highest expectations. As your hometown real estate company, established by lifelong Emmetsburg residents Vic and Judy Johnson, and over 60 years of combined real estate experience, Johnson Realty has developed extensive local knowledge. Dedication, integrity, honesty is the foundation our service is built on. Our team’s promise is to utilize our knowledge and maintain our values to provide the best service available for every transaction.

Marketing Strategy

Create a marketing plan for your home that will help distinguish it in your marketplace and attract buyers to your property. This may include advertising in the newspaper, posting your listing on the Internet, holding an open house and more. Johnson Realty’s sales professionals will create a personalized selling strategy for your property. The strategy purpose is to sell a home at the best price possible in the shortest amount of time.

  1. Prepare CMA to establish Fair Market Value. A comparative market analysis is an informal estimate of market value, based on recent sales of comparable properties, location, square footage and construction quality
  2. Prepare and sign listing contract.
  3. Schedule property for office tour. Place ‘Open House’ ad in local paper and hold an open house.
  4. Phone/Email all potential buyers with details of listing.
  5. Hold open houses.
  6. Cooperate with and arrange showings for other companies.
  7. Review marketing activities with owner.
  8. Negotiate the transaction with other agent.
  9. Finalize the closing.
  10. Advertise on Internet. In addition to our personal website which has over 1000 hits per day we are also linked to many local businesses including local Chamber of Commerce.
  11. Circulate custom color brochures as many times as needed until sold.
  12. Shoot photo of interior and exterior of property for websites and brochures.
  13. Contact all previous clients to notify of sale.

Additional Services

  1. Notice of Showing. We will write up a notification of showing form to inform you of the interest your listing generates.
  2. In Town Courtesy Trailer. This service is not provided by any of our competitors but, to show our appreciation for Choosing our agency to service you we offer a trailer to help haul your belongings.
family running to new house with sold signboard on foreground

Interior Styling

If you are needing interior styling, home organizing, or staging, Johnson Realty can refer you to Hannah Bleuer of Bleu Owl Designs. You can contact Hannah at 712-298-1986 or email